E. Freya Williams advises organizations including Coca Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to turn sustainability and social good into competitive advantage for their business and brands. Cofounder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency.
Freya’s experience has given her an insider’s perspective on the trials and tribulations of incorporating sustainability into a business and the opportunity to experience the movement’s successes and failures first-hand. In the course of persuading clients to try fresh, sometimes counter-intuitive approaches, Freya has built up a wealth of data on the business case for sustainability, as well as an instinctive sense of what works and what doesn’t. She is also intimately familiar with the challenges of forcing change through large, complex, often siloed organizations—and has developed strategies and tools to overcome them.
Freya is best known for her work in making sustainability relevant to mainstream audiences. Her work has been featured on Marketplace, and in The Financial Times, Newsweek and even The Onion. She is a regular public speaker who has lectured at Columbia, Wharton and Harvard.
Freya lives in New York with her husband and kids. Her mission, as her career showcases, is to help move sustainable business, behaviors and brands into the mainstream.